About Us

Our Vision

  • To become the premier and most reliable name in safety footwear worldwide.
  • To become the Leader in Safety footwear worldwide with the principle of Unicorn, Beyond Compare.

Our Mission

  • Producing superior-quality safety products for a broad range of applications
  • Providing effective, valuable and comprehensive sales service
  • Delivering customer-oriented advantages through our reliable safety solutions
  • Promoting public awareness of work safety in socially-responsible ways

Our Principles

Our definition of success goes well beyond our customers’ satisfaction. We believe there’s always room for improvement, both for us and for our clients. That’s why we’re constantly learning our customers’ diverse needs and striving to provide the right product for the right work environment. We want to ensure that each of our products brings maximum benefit to our customers. That’s business for us. We couldn’t do anything less.